What Young Adults Care About Has Shifted!
Generation y are in a stage where things are completely different to that of those their parents would have experienced at the same age.
A study found that 46% of all 18-24 year olds who chose to have access to the internet rather than having a car. This shows that generation y are reliant upon technology.
Also in 2002 CDs had a 95% market share of music sales however in 2010 this was reported to be less than half, due to the ability to now download music.
Start to think about how you would conduct customer research with this group. Look at the stuff you are doing in RMIB and see which research techniques and which media would work best with Gen Y
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