With the London 2012 Olympics fast approaching generation y are at a prime age to enjoy and remember the event for the rest of their lives. The London 2012  Olympics will be a big event for the whole world but especially those generation y individuals who live in Britain. 

Generation y also covers the age ranges of the individuals that are to compete in the competition and therefore for many of the generation y this may be a lifelong goal of theirs if they are sport influenced.