GENERATION Y EVENT TIMELINE 

11th September 2001 - World Trade Center Attack (Twin Towers) 

On the morning of September 11th four terrorists hijacked planes and flew them into both towers leading to a death toll of over 3000 citizens. In the following weeks after the attack Osama Bin Laden was named the main suspect and the United States military declared war in the name of 'Enduring Freedom' and sent troops out to Afghanistan to fight him and terrorist group Al Qaeda. 

This attack has significantly changed generation y especially since British troops also now serve out in Afghanistan, many people now know someone who is in the army and is fighting for our country. Generation Y are also at the age in which many sign up to the army and therefore this is the deciding generation. 

February 2004 - Facebook was first launched 
With the use of Facebook generation y are able communicate to a significant number of people by just using the web, and this is this generations preferred way of communication. For marketers this is a great way to see what this generation like and don't like through things like the pages they like, groups they join or statuses they write. 


7th July 2005 - London Bombings (7/7)

Four suicide bombers struck central London killing 52 people and injuring over 700, the London Underground and a Double-Decker bus were struck in this attack. 


 Generation Y have grown up experiencing the effects of tragedies like the London Bombings, therefore are aware of the signification effects events like this have on the population. 




March 2006 - Twitter Created 
Twitter is a social networking site based upon text-based posts of up to 140 characters in which people post what they want. Twitter is significantly popular among the generation y market with on average 340 million tweets each day by 140 million active users. Twitter is teaching generation y ways of cutting down what they want to say into small characters so they are still able to get their point across. Being a social networking site Twitter is also encouraging members to express their feelings and thoughts online and gives them almost a confidence booster as what they are saying isnt actually being said by the person out loud. 


January 2009 - Recession Confirmed 
With high unemployment rates and people struggling financially Generation Y are those at a particular risk because of the recession. Generation Y are the generation that could suffer in the future because of the ongoing effects of the recession such as no money for investments into new businesses or money to support current businesses leading to pay cuts and job cuts. 

1) July 2008 - Apple Launch Iphone 3G                       

2) April 2010 - Apple Launch Ipad 
3) February 2011 - Apple Launch Iphone 4    
4) March 2011 - Apple Launch Ipad 2 
5) October 2011 - Apple Launch Iphone 4s 




Generation Y are experiencing the constant changes in technology such as those by Apple. As they are surrounded by technology they are the generation that can significantly benefit through the use of technology and can strive off the advantages it brings.