generation y have grown up with technology and therefore they depend upon it during their everyday tasks. generation y also prefer to communicate through technology such as text messaging and emailing, meaning traditional face-to-face contact isn't as common among this generation.

in the workplace generation y are described as confident, ambitious and achievement-orientated. generation y have high expectations of their employees and are not afraid to question authority.

generation y are also team orientated due to being brought up around team sports, play groups and other group activities.