Mobile marketing is growing due to the continual development of smart phones.
Monday, 14 May 2012
another interesting video about the effects of social media and the benefits it has brought to the world.
focusing on the social media website facebook the video addresses the opportunities it brings to many especially gen y.
it shows businesses have learnt and understand how to market to gen y through the use of social media and it is extremely effect due to only 14% of gen y now trust advertisements.
70% of local businesses use facebook to promote and have their own facebook page for individuals to see.
facebook has over 800 million users and if facebook was a country it would be the 3rd largest in the world.
This video highlights the effect Facebook has had on the world and supports the claims that gen y are a technology savvy generation.
25.3% of women and 26.4% of men aged 18-24 use facebook and this is one of the highest user rates among the generations, indicating gen y use facebook as a way of socializing with their friends, families, schools, etc.
On average each user spends 23 minutes on facebook each time they visit implying they take the time to look around the site and gather information about what is going on.
70% of local businesses use facebook as a way of marketing showing that companies realize the extensive use gen y put into using the social networking site.
70% of local businesses use facebook as a way of marketing showing that companies realize the extensive use gen y put into using the social networking site.
I POD & I TUNES ADVERT
This is a 30 second ad which is targeted at the generation y population, the advertisement successfully indicates what the product is by using a minimalism approach.
The song used throughout the advert is all about technology giving continuous references to technology. Technology is something generation y are fully aware off and therefore the advertisement works for them because they are able to relate.
Throughout the advert different individuals appear dancing to the music being played. Generation Y are a population in which music is very important and plays a daily role in individuals lives. Music can been seen as a way of personal enjoyment as well as enjoying it with friends, due to generation y being very socially orientated being able to relate to music works well. Music can also been seen as a way for an individual to express themselves.
The outlines of individuals that appear through the advertisement are each individually dressed however cover the types of individuals that are in generation y. Whether they are working or at home, college, university the advertisement shows the product / itunes service can be enjoyed by a variety of individuals.
Tuesday, 8 May 2012
Looking at this advertisement is clearly indicates the reliance the public have on the internet.
In the ad they indicate something that happens daily to many people (misplacing their keys) and emphasis how easy the search engine Google is to use as their slogan is 'find more easily'.
Its clear represented that as generation continue to grow up surrounded by the internet they use search engines like Google to find things on the internet alot quicker than if they were to look in places such as books.
It highlights generation y are almost lazy in a sense as they can just use Google search engine as an easy way to get information rather than looking at other types of sources.
As loosing your keys is a daily activity, the advertisement also hints using Google and the internet is a daily activity, which for the majority of generation y, using Google is a daily activity.
Friday, 27 April 2012
Generation Marketing
Generation Y Marketing describes a technique that promotes a brand’s products and services to consumers who were generally born between the early 80’s and mid 90’s. Sometimes called Echo Boomers or Millennials, this socially conscious and technologically savvy consumer group accounts for one quarter of the total U.S. population. People belonging to Generation Y are the highest per capita spenders and receive more of their product information from the internet than anywhere else. Embracing technology and the use of both guerilla and viral marketing tactics are the best way to reach this group.
Sunday, 22 April 2012
What Young Adults Care About Has Shifted!
Generation y are in a stage where things are completely different to that of those their parents would have experienced at the same age.
A study found that 46% of all 18-24 year olds who chose to have access to the internet rather than having a car. This shows that generation y are reliant upon technology.
Also in 2002 CDs had a 95% market share of music sales however in 2010 this was reported to be less than half, due to the ability to now download music.
With the London 2012 Olympics fast approaching generation y are at a prime age to enjoy and remember the event for the rest of their lives. The London 2012 Olympics will be a big event for the whole world but especially those generation y individuals who live in Britain.
Generation y also covers the age ranges of the individuals that are to compete in the competition and therefore for many of the generation y this may be a lifelong goal of theirs if they are sport influenced.
Grant and Stephen (2005) highlight generation ys spending habits are a result of distinct social trends like couples having established careers and fewer children.
Grant and Stephen also emphasis the increasing number of divorce levels and households were parents have full time jobs leading them to indulge into buying their children things due to them feeling guilt. This has then lead generation y to be more self-indulgent and materialistic.
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