Looking at this advertisement is clearly indicates the reliance the public have on the internet. 

In the ad they indicate something that happens daily to many people (misplacing their keys) and emphasis how easy the search engine Google is to use as their slogan is 'find more easily'.

Its clear represented that as generation continue to grow up surrounded by the internet they use search engines like Google to find things on the internet alot quicker than if they were to look in places such as books. 

It highlights generation y are almost lazy in a sense as they can just use Google search engine as an easy way to get information rather than looking at other types of sources. 

As loosing your keys is a daily activity, the advertisement also hints using Google and the internet is a daily activity, which for the majority of generation y, using Google is a daily activity.